LIIP Branding

URL

LIIP's top-level domain name—known as TLD—was chosen for its brevity and its uncommon dash. Because LIIP is part of the Innovation Convergence Campus, appropriately LIIP uses a subdomain rather than its own TLD making LIIP's website address: liip.j-i.cc. This Uniform Resource Locator—known as URL—is short, fits everywhere, and most importantly it is memorable.

Logo

The LIIP brand logo takes its inspiration from elements of Korean culture, history, and lore. The logo consists of two tigers standing on clouds, clutching LIIP's shield. The shield is adorned with a Korean crown.

LIIP Logo with Text

LIIP Logo without Text